What happened to traditional advertising?

As consumers have shifted their attention from stationary media to perpetual media on the go, traditional advertising lost some of its appeal. In turn, marketers pivoted investments from television, radio, newspaper, events, and outdoor advertising to digital channels, from TikTok to TechTarget.

Is traditional advertising dead?

Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

Is your advertising process agile?

The modes for finding content have multiplied, and marketers have to meet consumers where they are. Succeeding in this environment requires an advertising process that is agile. This concept is at the core of our company’s business strategy today.